Williams introduces MR: A new era in Golf Driver Design for increased performance

Williams Grand Prix Engineering has been competing in Formula 1 since 1977. One of the most successful teams in Formula One history. The Williams F1 Team has won 16 FIA Formula One World Championships.

A precision engineering business at heart, golf is many Williamsí techniciansí favourite pastime. In fact golf has been at the core of Williams for many years which is why finally in 2010, Williams introduced the FW32 Driver, the first ever golf clubs engineered by a Formula One racing team. In fact this was the first driver in the market to apply advanced aerodynamics from Formula One to increase club-head speed through reducing drag whilst improving stability to consistently optimise club head alignment at impact with the ball.

The Evolution: A closer look into the importance of aerodynamics

Aerodynamics is the science that studies objects moving through fluids, whether air or liquids. Nowadays, aerodynamics is one of the most important factors in improving a Formula One carís performance: maximum downforce and dynamic stability with minimum drag. It is one of the few elements of development that can deliver performance gains race on race.

Driver clubheads have dramatically increased in size since the 1990ís to the actual maximum permitted size of 460cc. As a result, the wind resistance and drag of the heads has also increased substantially, creating a heightened importance for applying proper aerodynamic engineering to their design.

The real innovation: Why Modulus Rebound?

Throughout the past decades, technology applied to golf has developed considerably. In the early 90s, the increase in the size of golf drivers and the improvement of the materials allowed clubheads to increase volume to 460cc. In the first decade of this century it was innovations in the necks that allowed players to personalize their clubs to their specific needs. In 2014, Williams is presenting the next biggest innovation in golf, adjusting clubfaces to maximise the rebound effect at impact for various targeted speeds.

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