Recent News

Magnolia Park Hotel and Golf Club - WRG Test Centre

Wednesday, May 11th
The golf-loving pair, who play together at Minchinhampton Golf Club in Gloucester, had their swings analysed at the WRG Centre of Excellence at Magnolia Park, near Bicester, Oxfordshire by club fitter Dean Davis to customise each club to their individual specification for maximum performance. They were both put through their paces using the Williamsí Single Frequency (WSF) club assembly system that allows a full set of clubs to be made ...

BRAND FUSION INTERNATIONAL LTD APPOINTED UK DISTRIBUTOR FOR WILLIAMS RACING GOLF

Tuesday, May 10th
Williams Racing Golf have the pleasure in announcing the appointment of Brand Fusion International Ltd, head quartered in Leatherhead, Surrey, UK as the official UK Distributor for Williams Racing Golf products which includes Drivers, Fairway woods, Hyrids,Irons,putters, wedges, golf bags and accessories. Brand Fusion International have been established under the management for over 20 years of founder ,owner and Managing Director ;Nigel Freemantle (Chairman of the BGIA) and is the foremost ...

Supermarket Fridges Become More Energy Efficient Thanks to Formula One Aerodynamics

Friday, April 24th
Williams Advanced Engineering, the division of Williams that commercialises Formula One derived technology and knowhow, has collaborated with UK start-up Aerofoil Energy to develop a new aerodynamic device that can significantly reduce the energy consumed by refrigerators in supermarkets and convenience stores. Energy consumption makes up a significant percentage of a supermarketís operational costs, with energy hungry refrigerators that keep the produce cool the largest consumer of power. Open fronted multi ...

Trick Shot Specialist, Dean Davis, joins Williams Racing Golf

Friday, March 27th
Trick shot ace Dean Davis, is in pole position in the world of trick shots as he has just signed a new sponsorship deal with Williams Racing Golf, the Williams GP Golf Clubs line. Performing a unique show for over 17 years, Dean is able to produce some of the most astonishing shots ever to be seen. The combination of Dean’s in-depth understanding of golf and his professional attitude with ...

Orlando Show Wrap-Up

Friday, January 30th
Interviewing the CEO, Ricardo GaliSitting down to talk with Ricardo Gali is always an interesting experience. With over 20 years background in the golf industry, this engineer made entrepreneur is since 2014 the leader of the new Williams Racing Golf, and has been able in this short time to produce one of the most technologically sophisticated clubs in the market. Just arrived from Orlando after visiting the PGA Merchandise Show, ...

ABU DHABI GRAND PRIX

Monday, November 24th
Race Notes: Felipe Massa finished second and Valtteri Bottas third in the final Grand Prix of the season in Abu Dhabi.After a difficult start for Valtteri he fought his way back through the field whilst Felipe maintained position in third.Felipe managed his tyres well in every stint and after overtaking Nico Rosberg began closing the gap to leader Hamilton.The team’s first double podium finish since 2005 secured third in the Constructors’ ...

BRAZILIAN GP RACE

Monday, November 10th
Race Notes: •    Felipe Massa finished third and Valtteri Bottas tenth in today’s Brazilian Grand Prix. •    Felipe incurred a 5-second penalty after his first pitstop for speeding in the pitlane, but had enough pace to retain his third place and drove a consistent race to finish on the podium. •    Valtteri had a number of issues during his pitstops which put him back down the order in an eventual tenth place. •    WILLIAMS ...

UNITED STATES GP RACE

Sunday, November 02th
Race Notes: • Felipe Massa finished fourth and Valtteri Bottas fifth in today’s United States Grand Prix. • Felipe and Valtteri drove clean and consistent races, but after Ricciardo moved ahead during the pitstops, the Red Bull had the pace to hold onto the final podium position. • WILLIAMS MARTINI RACING has extended its advantage over Ferrari for third in the Constructors’ Championship to 42 points.  Rob Smedley, Head of Performance Engineering: We ...

RUSSIAN GP RACE

Sunday, October 12th
Race Notes:  •    Valtteri Bottas finished third and Felipe Massa 11th in today’s Russian Grand Prix. •    Valtteri drove a clean race and showed consistent pace to secure his fifth podium of the season.  •    Felipe pitted early and quickly fought his way into the top ten, but traffic in his final stint meant that he was not able to take advantage of his fresher tyres and finish in the points. •    WILLIAMS MARTINI ...

JAPANESE GP RACE

Sunday, October 05th
Race Notes: • Valtteri Bottas finished sixth and Felipe Massa seventh as the Japanese Grand Prix started, and ended, behind the safety car. • As the track conditions improved the race began but both drivers struggled on the intermediate tyres in tricky conditions. • The race ended early due to an accident involving Jules Bianchi, and the team’s thoughts and hopes are with him and the Marussia team. Rob Smedley, Head of Performance ...

SINGAPORE GP RACE

Sunday, September 21th
Race Notes: •    Felipe Massa finished fifth and Valtteri Bottas eleventh in an eventful Singapore Grand Prix. •    A long safety car period after the second pit stops led to a change in strategy from a three-stop to a two-stop race. •    Felipe was able to use his strategy to jump the Ferrari of Raikonnen and keep him behind him. Valtteri unfortunately ran out of tyre grip on the last lap dropping him ...

BELGIAN GP RACE

Monday, August 25th
Race Notes: •    Valtteri Bottas finished third and Felipe Massa thirteenth in the Belgian Grand Prix, with Valtteri picking up his fourth podium of the season. •    Valtteri managed his tyres well and showed strong pace throughout the race to make a two-stop strategy work and make up three places in total to finish on the podium. •    Felipe’s race was hindered by debris that was lodged in his car at the beginning ...

GERMAN GP RACE

Sunday, July 20th
Race Notes  •    Valtteri Bottas achieved his third consecutive podium and the team's 300th podium at the German GP today.  •    Felipe Massa's race unfortunately ended early after he was involved in a first corner incident.  •    Valtteri chased the quicker Mercedes of Rosberg during the early stages, managing his tyres well whilst increasing the gap to the cars behind.  •    In the closing laps Valtteri worked hard to keep ...

New Williams Advanced Engineering Facility Opened by Prime Minister David Cameron

Friday, July 11th
Prime Minister David Cameron has officially opened Williams' new Advanced Engineering facility today in Grove, Oxfordshire. The Prime Minister was joined at the launch by Williams Team Principal Sir Frank Williams, Group CEO Mike O'Driscoll and Williams Advanced Engineering Managing Director, Craig Wilson.  A dedicated 3,800m sq. building located on the same site as the WILLIAMS MARTINI RACING Formula One team, the new Advanced Engineering facility is the result of £8m ...

Austrian Grand Prix Race

Monday, June 23th
Race Notes:  Valtteri Bottas achieved his first ever Formula One podium with Felipe Massa finishing fourth after a competitive race in Austria. Felipe led from Valtteri at the end of the first lap and maintained a gap to the chasing Mercedes until the first round of pitstops Both Mercedes were able to get ahead of the Williams during the pitstops but the team did a great job with Valtteri recording the quickest stop ...

CANADIAN GP RACE

Tuesday, June 10th
Race Notes:  • Valtteri Bottas finished seventh, while Felipe Massa retired on the last lap. • Both cars ran in the top five early on, challenging for the podium places. • Valtteri suffered with high brake and engine temperatures, preventing him finishing higher than seventh. • Felipe was attacking Perez for fourth on the final lap when Perez crashed into him. • Felipe was taken to hospital for precautionary checks, the results of which were entirely positive and he has ...

MONACO GP RACE

Monday, May 26th
Race Notes: Felipe Massa finished seventh whilst Valtteri Bottas race ended on lap 50 of 78 in the Monaco Grand Prix. Both drivers made strong starts and, despite two safety cars interrupting proceedings, looked in a strong position to collect a good points haul for the team following their pitstops. Felipe pushed hard to catch Button and capitalised on accidents between Magnussen and Raikkonen. Valtteri stopped on track following an issue ...

SPANISH GP RACE

Tuesday, May 13th
Race Notes Valtteri Bottas finished fifth and Felipe Massa 13th in the Spanish Grand PrixBoth cars made good starts with Valtteri making his way into third position but Felipe was caught up behind a slow starting Ricciardo and finished the first lap in eighth, behind Alonso. On different strategies both cars pushed hard with the team collecting another 10 points to move up to fifth in the Constructors’ Championship. Rob Smedley, Head ...

CHINESE GP RACE

Monday, April 21th
Valtteri Bottas finished seventh and Felipe Massa 15th in the Chinese Grand Prix. Felipe had a great start but then had contact with a defending Fernando Alonso, whilst Valtteri was hit by Nico Rosberg who was braking hard in response to the action ahead. Felipe recovered to sixth with Valtteri in eighth before the first round of pitstops but a problem in Felipe’s first pitstop then dropped him to the ...

Williams Golf - Gerard Pera debuts for the 2014 RE/MAX World Long Drive

Wednesday, April 09th
Gerard Pera, the only Spanish professional who has competed in the finals of the RE/MAX World Long Drive Championship, has started the qualifying season for the 2014 finals in the USA with the support of his new sponsor, Williams Golf, which supplies him with its powerful and aerodynamic FW32 drivers. Gerard always using special heads for Long Drive, has been a finalist in the two editions, and only in December he decided ...

BAHRAIN GP RACE

Monday, April 07th
Race Notes Felipe Massa finished seventh and Valtteri Bottas eighth in the first night race to be held in Bahrain, bringing home another 10 points for the team. Felipe made a great start to fight his way into third whilst Valtteri suffered wheelspin at the start and dropped from third position to fifth. With the fight on for third, Felipe and Valtteri withheld pressure from behind. An unfortunately timed safety car ...

RACE NOTES

Monday, March 31th
Felipe Massa finished seventh and Valtteri Bottas eighth in a hot and physically demanding Malaysian Grand Prix to collect 10 points for the team. Both drivers had a strong start, with Felipe moving up to P10 from P13 and Valtteri moving up to P12 from P18 on the first lap. The FW36 then showed strong and consistent race pace to allow both drivers to run in the top ten, and ...

MALAYSIA GRAND PRIX PRACTICE

Friday, March 28th
Objectives: Tyre runs and aero evaluations rrr FP1: Felipe Massa, 1:41.686 (9th), Valtteri Bottas, 1:41.830 (10th) FP2: Felipe Massa, 1:40.112 (6th), Valtteri Bottas, 1:40.638 (9th) Rod Nelson, Chief Test & Support Engineer: Like most teams we were concentrating on tyre degradation and tyre temperatures today, and we managed to collect a lot of good information on these elements and know what we need to do for qualifying and the race. We also made a few chassis changes ...

The process of understanding Long Drive needs makes a great jump ahead

Thursday, March 27th
After today's testing with the prototype shafts just arrived from Fujikura Composites on the standard Williams FW32 Driver head 8°, and after a bit of fine tuning on aerodynamics after club head assembly just a few days before the LA leg of the Re/Max World Long Drive next weekend, we have reason to be happy. We've managed to improve on Gerard Pera's ball speed from 197mph into 203mph, by increasing club ...

GERARD PERA PARTICIPATES IN CANAL+ PROGRAM "LOCOS POR EL GOLF"

Friday, March 21th
Williams golf professional Gerard Pera was live on March 20th at the broadcasting of Canal+Golf "Locos por el golf" (Crazy for golf). In a 30 minutes interview, the long drive pro explained the format of the game and showed the Williams equipment he is going to play with. With a base of standard FW32 driver head, weighted to balance, center of gravity placement and swingweight and Fujikura prototype shafts. "Williams ...

TEST SESSION WITH GERARD PERA AND HIS COACH JOAN BRONCHALES

Thursday, March 20th
Impressive test session with Gerard Pera and his coach Joan Bronchales at his facility at Villalba Golf As the Los Angeles leg of the 2014 Remax World long Drive Championship approaches, the final equipment tuning and Gerard's swing and power improvement reaches the zenith.  In fact, the interaction between coach, golfer and equipment has to be in the same page and in full understanding of the optimal launch and spin pattern, ...

BITTERSWEET BEGINNING FOR WILLIAMS MARTINI RACING IN AUSTRALIAN GP

Monday, March 10th
Valtteri Bottas finished in a very positive sixth place in the first Grand Prix of the Formula1 season, in Australia. On the other hand, his teammate Felipe Massa retired on the first lap after being hit from behind by the Caterham of Kobayashi. Valtteri had a strong start and raced in the top ten positions during almost all the race. Finally, due to Ricciardo's disqualification, the Finnish was moved to ...

AUSTRALIAN GRAND PRIX PRACTICE

Friday, March 07th
Objectives: Tyre runs and aero evaluations FP1: Valtteri Bottas, 1:32.403 (3rd), Felipe Massa, 1:32.431 (4th) FP2: Valtteri Bottas, 1:30.920 (8th), Felipe Massa, 1:31.119 (12th) Rod Nelson, Chief Test & Support Engineer: We had a fairly straightforward day and managed to complete our planned programme. We went through some chassis and aero tests in the first session, and in the second session we looked at both long run pace and the performance of the soft tyre. We've been ...

WILLIAMS COMMEMORATE 20 YEARS OF SENNA

Thursday, March 06th
Since the tragic death of Ayrton Senna at the 1994 San Marino Grand Prix, Williams has placed the iconic Senna double S logo on its racing cars as a mark of respect. To commemorate 20 years since his passing and to celebrate his legacy, the Williams Mercedes FW36 will be adorned with the new 20th anniversary Senna logo for the 2014 season. Traditionally placed on the front wing struts of ...

WILLIAMS MARTINI RACING PUTS THE STRIPES BACK ON THE GRID

Wednesday, March 05th
Iconic MARTINI® Brand Returns to Formula One™ Racing as Title Partner of the Legendary Williams™ Team MARTINI®, the world's leading vermouth and best-selling Italian sparkling wine, in partnership with Williams, today announced a multi-year agreement that unites two of the most iconic brands in Formula One™ racing, creating WILLIAMS MARTINI RACING. The announcement was made during an event held here, as part of the 2014 team launch. "We are thrilled ...

FELIPE MASSA OBTAIN THE BEST TIME OF PRE-SEASON IN BAHRAIN

Tuesday, March 04th
Williams' driver Felipe Massa did a lap in 1:33.258 during the third day of the final pre-season test, the fastest of all the drivers. Massa's time was over two tenths faster clear of Nico Rosberg's Mercedes. The Brazilian, that feels very comfortable in the Williams FW36 2014, completed 202 laps and drived 1093 km and evidences the new improvements of Williams' F1 car. "I'm very happy with the car and ...

FUJIKURA COLLABORATES WITH WILLIAMS TO HELP GERARD PERA TO WIN THE RE/MAX WORLD LONG DRIVE CHAMPIONSHIP

Monday, March 03th
The best world shaft company Fujikura, has fused with Williams to make the best drive possible for Gerard Pera to win The Re/Max world long drive. The japanese company will contribute with its Motore model that it will gives lightness and flexibility to Pera's drive. Fujikura's shaft had been develope with the most advance technologies in materials and is the lighter of the market, 60 grams. This 60 grams together ...

MEN

Sunday, March 02th
In a media first for Esquire, the UK's most stylish and sophisticated men's magazine brand published by Hearst Magazines UK has partnered with WILLIAMS MARTINI RACING in a unique campaign that will see the British male lifestyle title appear on the team's Formula One racing car. The one year ground-breaking partnership comes at the start of an exciting new chapter in the history of Williams, with Esquire handing over its ...

STEWART HSU APPOINTED AS NON EXECUTIVE VP OF NEW PRODUCT DEVELOPMENT

Saturday, March 01th
We are pleased to announce that Stewart Hsu is back to golf business on New Product Development. Ricardo Gali declared: "Stewart played a key role to make possible the Williams FW32 line back in time. The complexity of the CAD and CFD coming from our Engineering when FW32 was about to be born could not be turned into a playable product without his contribution, Williams tech input and USGA are ...

MARC PEJO, NEW CCO ON SOFT GOODS FOR THE WILLIAMS GOLF LICENSE

Saturday, March 01th
We are pleased to announce that Marc Pejo has joined the Williams License of golf with the role of Chief Commmercial Officer, effective today. Ricardo Gali, CEO declared: "Marc is one of the handful of people on Earth who can get a concept and develop from scratch to make an exhilarating garment line in a record time. His impressive record includes Fila, Mito,Nike, Levis, Quicksilver-Roxy, Timberland, and recently as Sales ...

BG MEDIA, MARKETING PARTNER OF WILLIAMS GLOBAL LICENSEE OF GOLF

Friday, February 28th
Ricardo Gali CEO declared: BG Media has on the person of his CEO Victor Betran a very special record of media partnership with several unique market actions which include the Sales Director role of an editorial group with magazines in golf and motorsport, and since 12 years at his company BG Media, in which he had marketing activity with Marc Gene, former Williams driver, Williams F1, Mercedes, BMW, Bayer, Arai, ...

WILLIAMS TO SUPPORT GERARD PERA ON HIS THIRD ATTEMPT AT THE RE/MAX WORLD LONG DRIVE CHAMPIONSHIP

Monday, February 24th
Spanish Pro Gerard Pera, twice finalist of the Remax World Long Drive Chanpionship to run his third attempt with Williams FW32 Driver. Ricardo Gali declared: "Gerard who has competed with Adams on his first year and Krank on his second, always with special long drive heads and becoming finalist on the two editions, just tried our standard driver last December. He was so impressed about his distance and straightness that ...

WILLIAMS GOLF CLUBS NOW CRAFTED IN EUROPE

Wednesday, February 05th
Since February 1st 2014, Williams Golf Clubs are crafted in Europe. This is a major change in our approach to be closer to our origins. We assemble Nippon Shafts Made in Japan, Fujikura Shafts Made in Japan, heads stamped in Japan and Korea, grips made in Japan and Taiwan, but when having the assembly facilities in Asia, even if most believe it is ahead of any, we had not enough ...

WILLIAMS TO EXPLODE IN CUSTOMERS ATTENTION AND INTEREST AT THE NORDIC GOLF FAIR

Tuesday, October 01th
As new exhibitor on what is becoming the golf trade show of reference in Europe, Williams gathered a never seen before attention to a super premium brand in Scandinavia. We are overwhelmed about what happened in here, Peter Wallgren declared. Just appointed as Global Head of Sales, we were curious about what could be the customers interest in Scandinavia, where never before any product on the super premium category has ...

PETER WALLGREN APPOINTED SENIOR VICE-PRESIDENT OF GLOBAL SALES AND MARKETING

Monday, September 02th
Peter Wallgren has been appointed Senior Vice-President of Global Sales and Marketing for the newly licensee of Williams Golf With the Nordic Golf show just around the corner, Peter joins the global licensee Peacock Sports as head of Sales and Marketing. Peter impressive record in the industry over a quarter of a century as former head of sales for Northern Europe, Middle East and Africa at Callaway Golf has recently ...

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